Research: YouTube (Group Post)

YouTube has became one of the main institutions that is used for music, this is due to the access being so easy as any music can be found any time. YouTube is a good platform small artists as there music can become a internet sensation within hours as you correct video and promotion can make the video on the most popular pages that spread to ever YouTube user in the world. The use of YouTube is to create content for everybody to view, there is a Like/Dislike to show what the audience think of the music video and there is a comment section for the viewer option to be put across.

The song Counting Stars by OneRepuplic, this video has been viewed millions of times and overall has had a very positive review seen through the Like/Dislike counter. The video has been viewed 1,400,000,000 which is very high, and the like to dislike ratio is 4,500,000 like to 160,000 which is very good for such a highly viewed video.

The comments section for the video is also useful as it can help the audience to communicate with other audience members and provide a area where they can create conversation about the music video and create a positive or negative review of the video. The comments can also create a difference in opinion from one viewer to another and this can lead to the promoting of the video being better as people would want to decide themselves. 

YouTube as a institution is a highly successful site which has hundreds of millions of viewers daily, this shows that the music industry has moved to the internet in a large way as the amount of people using the site is that large that the majority don't need to use other means of listening to music. 

The group will be using Youtube to research the market for songs and music videos this research would be used to form ideas and new thoughts for our own music video. 
The influence of Youtube on our decisions and planning of our music video is huge due to the reason listed above.