Q1. In what was does your media product use, develop or challenge forms and convention of real media productions?

This establishing shot shows our star image Morgan and Brooke walking into camera this is a convention found within this style of music video, as it shows the star image from the get go. The stars name then appears on the screen this helps for the audience to know what and who they are watching.

This side angle, two person shot shows both of the characters within  the music video walking together, this shows the characters are together. This shot completely breaks the conventions of a Indie- Rock music videos as the surrounding environment is rural and unlike the usual theme of a rough urban theme. 

These two shots are point of view shots from each other (Morgan and Brooke), we use continuity editing here as they both are shown in previous shots walking together and here using the same rural environment are shown to be facing each other. We use the Genre theorist Ryall who believed 'genre provides a framework' as we make our frame work using unconventional mise en scene. 

We created this shot using a blue screen, this was the done to create a background that we wanted and also this helped to develop our skills within the Final Cut Pro X, the background is shown to be a dark red as at this stage of the video he is quite angry and confused about the relationship he is in with Brooke.

This shot is showing a completely opposite side to there relationship, as Morgan is shown over Brooke's shoulder and the facial expressions are completely different, this shot is a conventional shot that is usually found within music videos. The shot also leaves a level of mystery as we only see one side of the image, as shown in previous shots of the music video we see both sides of the story at this point we only see the positive side of Morgan.

These two shots are side angle shots of the couple on a date, the conventional colours of red and white and even black are shown here, this helps to create the star image Morgan as a romantic younger figure, the same is shown with Brooke as she is presented in red which is colour of love and passion, but the colour red which is shown throughout these frames also shows the other side of the relationship with danger.

Here we again use the blue screen, this is to present Morgan during the 'Up, up and away' lyrics of the song as the balloons represent the lyrics. We present the balloons on the blue screen using the Luma and Chroma keys.

These two shots link together as they show as close and loving relationship in one (left) and a very lonely one (right). They link perfectly as they show how that its about the Dominantly Brooke's side determines the 'happiness' of the relationship. (Right) This shot is frame with Morgan on the right as we wanted to see the calm surroundings he is found in as he is alone and but calm.

This shot shows Morgan and Brooke in the kitchen, there is enigma created here as the gift is eventually rejected by Brooke this uses on of Barthes codes. This is one of the scenes we use to create one of Neale's theories 'Repetition and difference' as we show in this scene a rejection and a 'Mardy Bum' in Brooke.

These two shots are created using shot reverse shot to show how differently both of the stars feel and think with in the video. Also this is the first time within the video you see a not as romantic and thoughtful side of Morgan, and this starts to make the audience sympathise with Brooke as she is totally forgotten and another 'thing' takes her place. This stereotypes a typical boy, using Perkins this shows that he forgot Brooke and just thinks about sports. 

We again use shot reverse shot with seeing the text sent and receive by the couple, (Right) This shot uses a over the shoulder angle to make it a more real camera angle, Ken Burns is used here to zoom to make the text visible on the right, is also highlights what is said and make it centre frame.

These images are from the previous scene but don't show the phone screen, this helps the continuity editing of the music video as it shows multiple angles of what was happening at the time. 

This shot shows the strong independence that Brooke's shows and represents throughout the video, the video goes against the stereotypes of the woman as she storms of and drives away. 

These shots show Morgan rushing down the stairs and to the car to catch Brooke, but the independence is again shown as she just drives away, the continuity editing is yet again shown as well as it goes from the stairs to the car park and shows the journey he made to try to catch her.

This over the shoulder shot is short but effective as it shows the journey away Brooke makes from Morgan and also helps continuity as it makes the scene complete as she travels away. 

This shot uses Neale's  'Repetition and difference' as it uses Repetition of the same interior background and clothing, but the outcome of the gift giving from Morgan is positive this time as she takes the bear and is shown with a happy expression. 

This Symbolic shot ends the video and leaves a level of your own interpretation to decide what happens, the video ends with the flames of the candles being blown out. This symbolically shows the flames of there relationship going out and the use of diegetic sound allows the audience to hear the breath that extinguishes it.